Email Marketing
MailChimp: From Email Marketing Agency to $12B SaaS Giant
How Ben Chestnut transformed a web design agency into one of the most successful SaaS companies ever, growing from a side project to a $12 billion acquisition.
Published September 2024
Overview
This case study explores Mailchimp’s evolution from a small web design agency side project into a self-serve SaaS giant acquired for $12B. It breaks down validation, product focus, GTM, freemium strategy, and brand differentiation for small business audiences.
Read the Full Study
For the complete deep-dive, download the PDF or read the markdown version.