Our Mission
Build 5 SaaS product for 5 agencies that each do $50k/mo
Our Story
Jorge (CEO) & Jonas (CTO) met 7 years ago through the hobby of ant-keeping (yes... building ant farms haha). We both started programming around the time we met and tried everything from custom 3D printed ant farm e-commerce, game development, website development, and where we are today AI SaaS development. Our motto was "fail fast" without even knowing it, and before we were even 20 we had years of experience in business, design, programming, and team building.
We created Startino two years ago with the mission to build our own AI SaaS. The SaaS space is where we fell in love after our "mom's basement" ventures; recurring revenue, insanely high exit values, tiny optimizations compounding, etc. Building for other clients was our side-quest to build runway, but little did we know that it wasn't the only thing it would help with. Engineering and AI was second nature to us, we grew up in it. But when starting out, we lacked real-world experience for the sales and marketing side. So we only offered SaaS development to our clients, since that's what we knew we could guarantee: great products in record time. But who would have guessed... working with 9-5 entrepreneurs wouldn't build a successful tech product (they lacked many, many, traits).
This frustration pushed us to invest the next 6 months not taking in new any clients and investing a lot of time and money into what we lacked:
- Understanding what makes SaaS businesses successful (since clearly we didn't; we chose 9-5 professionals as partners)
- Mastering the growth side—sales, distribution, and go-to-market.
I came across the story of MailChimp and realized it was an agency-to-SaaS evolution. And that's when it clicked. Agency owners make the best SaaS founders.
We discovered David Hart's (the Agency-to-SaaS guy himself) book and dove in, which got us even more bullish on this Agency-to-SaaS niche. Being in both the AI and agency spaces, we also knew the timing was urgent—AI and automation are making digital services increasingly redundant. With this bullishness, I devoured podcasts, books, and stories of agencies transforming into SaaS companies.
And from endless days over weeks, I built the Agency-to-SaaS Playbook. We're now on a laser-focused mission to use our years of learning and expertise to help 5 individual agencies achieve successful Agency-to-SaaS transformations.
Meet the Team
Jorge Lewis
CEO
Hey 👋. I'm the people-person and "grow!" person of Startino. While I have 7 years of experience in programming, for the past two years, I've been focused on sales and marketing - learning the art of selling and getting word out there (specifically for SaaS)! I love networking and finding synergies with other ambitious people.
Jonas Lindberg
CTO
Since the age of 14, my passion for coding has been a driving force in my life. I've been deeply engaged in the creation of websites and bespoke software solutions in collaboration with startups. Eager to dive into emerging tech, I'm all about driving innovation and sharing the excitement!
What We Bring
Your domain expertise + our SaaS expertise = A market-ready product that solves real problems.
Technical Excellence
7+ years per engineer in programming experience with cutting-edge technologies.
Partnership Approach
We work as an extension of your team, not just another vendor.
Results-Driven
Focus on measurable outcomes and ROI for every project we undertake.
Agency->SaaS Expertise
Over 2 years of SaaS experience and over +500 hours analysing Agency->SaaS case-studies to understand what works.
Ready to work together?
Let's discuss how we can help transform your agency into a profitable SaaS business.